Investors | Simply Green Home Services

Our Footprint

The Simply Group provides home comfort, financing and lending solutions to Canadians from coast to coast.

British Columbia | Alberta | Saskatchewan | Manitoba | Ontario | Quebec | New Brunswick | Nova Scotia | Prince Edward Island | Newfoundland

Key Metrics

200,000+ Customers
450+ Strong
$1.45B Assets Under Management


Simply Green Home Services Inc (“SGHS”) was founded with the vision to change the way Canadians thought about home comfort.


Launched in 2014, SimplyLED offers tailored LED lighting retrofit solutions in the commercial, industrial and multi-unit residential building space.

SGHS launched Simply Cares Charitable Foundation as a way of giving back to and supporting our communities.


Launched in 2015, Crown Crest Capital provides clients with creative and innovative financial solutions.

Launched Simply Metering Solutions Inc (“SMS”) to offer utility sub-metering services to multi-unit residential buildings in Ontario.


Acquired Sandpiper Energy Solutions from Oakville Hydro (“OEC”) with 24,000 clients.

Awarded Top 25 Great Places to Work.

Great Place to Work

Dwight Duncan and Geoffrey Belsher added to the Board of Directors.



Acquired Green Planet Home Services (“GP”) with 1,700 accounts, Ontario Consumers Home Services (“OCHS”) and Simply Comfort Home Services (“SCHS”) with ~53,000 accounts.


Awarded Top 15 Great Places to Work.

Great Place to Work


Awarded Top 4 Great Places to Work.

Great Place to Work


Launched Simply Green Retail Services with Home Depot.

Named Best Business of the Year (+100 employees) by the CanadianSME National Business Awards.

We’re proud to have been ranked as Great Place To Work, 5 years in a row.

Simply Green has been named Best Business of the Year (+100 employees)

Great Place to Work

Simply Green Home Services Inc. Recognized as a 2021 Best Workplace™ for Women

We are extremely proud to share that Simply has been featured on the 2021 list of Best Workplaces™ for Women. We received this honour following a thorough and independent analysis conducted by Great Place to Work®, the global authority on high-trust, high-performance workplace cultures.

Simply Group Raises Over $20,000 for Mental Health Initiatives

With support and contributions from our leadership, employees, and partners, Simply Group was able to raise $22,000 in just 19 days for All of the money was put toward helping 40,000 young people across Canada access vital mental health education and resources.

Simply Green has been named Best Business of the Year (+100 employees)

This honour was announced at an event hosted by CanadianSME Business Magazine in partnership with Cisco, Lenovo, and RBC, and is recognition of Simply Green’s rapid assent to the ranks of Canada’s most successful and leading companies.

Simply Green recognized as one of the Best Workplaces™ in Canada

“Our employees have always been our biggest asset, so providing them with a positive, inclusive, fun and rewarding work environment is a priority for us. Each year, we strive to build a company culture that empowers and inspires performance. Our goal is to deliver the best possible employee experience, and, to make that happen, we are continuously looking for ways to raise the bar,” said Lawrence Krimker, CEO of Simply Group.

Simply Group Completes Acquisition of Dealnet in Transaction Valued at over $243 Million

“The Dealnet acquisition is highly strategic, and complementary to our business.  With Dealnet on board we have further cemented our competitive advantage in the home improvement financing space.  Our unprecedented dealer network will have access to a best-in-class suite of financing products and a significantly improved digital application experience,” said Lawrence Krimker, Founder and CEO of Simply Group.  “No other Canadian home financing company can offer comparable opportunities to its dealers.  We will continually look for new ways to enhance our dealer programs and bolster the value we offer them.”

Simply Group Acquisition Corp. Acquires 93.13% of Dealnet Capital Corp. and Commences Compulsory Acquisition

“With the acquisition of Dealnet well on its way towards successful completion, I would like to thank Dealnet’s valued shareholders, employees and partners for their overwhelming support,” said Brent Houlden, Dealnet Chief Executive Officer. “We’re delighted that our strategic review process resulted in a premium offer for shareholders and believe that we have found an ideal owner for the business in Simply Group and industry veteran Lawrence Krimker.”

Dealnet and Simply Group Acquisition Corp. Announce Successful Take-up of Shares under the Offer

“We would like to thank all of the Dealnet shareholders who have already taken advantage of this opportunity to realize the immediate value and tendered their shares. We are pleased to have taken up over 74% of Dealnet’s shares,” said Lawrence Krimker, CEO of The Simply Group.

Simply Group Completes Acquisition of Snap Financial Group in a Transaction Valued at $511 Million

“SNAP Financial Group’s strong portfolio and extensive dealer network unlocks immediate scale-efficiency and value for Simply Group, providing us with a distinct market advantage that we will leverage to deliver extraordinary growth in both assets under management and shareholder value,” said Lawrence Krimker, Founder and CEO of Simply Group.  “The combined strengths of Simply Group and SNAP will enable us to continue to drive innovation across a much-broader customer base with industry-changing products and services.”

Simply Group Completes $71 Million Acquisition of Home Capital Group’s Point-of-Sale Retail Lending Portfolio

The sale is aligned with Home Capital’s strategy to exit non-core activities, while Simply Group looks to further fuel its growth in the consumer finance business by diversifying its product and consumer lending offerings beyond home energy solutions to home improvement generally.

VersaBank Adds Simply Group Financial as Point-of-Sale Partner With Initial Financing of $72 Million

“We are thrilled to welcome Simply Group Financial as a new Point-of-Sale Financing partner,” said David Taylor, President and CEO, VersaBank. “It’s a great time to be joining forces with Simply Group Financial with the home improvement industry experiencing a boom as Canadians spend more of their discretionary income on home renovations and upgrades amidst the pandemic. VersaBank’s Point-of-Sale Financing business has been the primary driver of the significant expansion of our lending portfolio for the last eight years and we see this partnership as a tremendous opportunity for both organizations to execute on their growth strategies.”

Simply Green Home Services To Make Friendly, Premium All-Cash Offer to Acquire Dealnet

“Simply Green has invested strategically to become a leader in the home comfort and home energy solutions sector, and this deal represents the next step in our continued growth. We are pleased this transaction will be adding over $200 million of finance receivables to our growing business,” said Lawrence Krimker, Chief Executive Officer of Simply Group. “With Simply Green’s expansive and growing product offerings, and Dealnet’s underlying strength, we believe this acquisition will benefit our customers and investors and positions us well for the future. We look forward to commencing the tender process as soon as possible.”